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Bell Microsystems in key sponsorship deal for Celebrity Pro-Am golf tournament
IT solutions specialist, Bell Microsystems, is to be a key sponsor in this year'sbetfair.com Pro-Am golf event, which is organised by Betfair – a pioneer in online betting
exchange services. This is the fourth year of the tournament, which brings together
stars from cricket, rugby, golf and horse racing to play with some of the business world's
keenest golfers.
The event – which takes place at The Hanbury Manor Hotel and Country Club and is
scheduled for coverage on Sky Sports – will be followed by a gala dinner and prize
giving ceremony. In addition to giving amateur golfers the opportunity to play alongside
sporting heroes, the day will also focus on raising funds for the Sports Aid charity.
Alastair Bell, Managing Director, Bell Microsystems, comments: "Bell Microsystems is a
key supplier of IT systems to Betfair. Handling 5 million transactions per day and more
than 300 bets per second, Betfair relies on cutting-edge IT solutions that offer high
performance and reliability, yet are easily scalable to meet future growth in demand.
Betfair's IT estate is mainly based on Sun Microsystems compute platforms and we've
worked closely with Sun to ensure that Betfair's IT environment combines high
performance with value for money.
"Having worked with Betfair in business, Betfair's Pro-Am golf tournament is an excellent
opportunity to see whether the two companies can translate their business success into
a winning round on the golf course."
Barry Bone, Head of Procurement, Betfair adds: "Betfair's innovative approach to
betting exchange services has brought success and very rapid growth. However, this
places demands on our IT environment. The IT systems that underpin our operations
have to be flexible enough to respond to new requirements – and within tough deadlines. That also goes for our IT suppliers.
"Since first working with Bell Microsystems in 2006, I think we've benefited from a close
relationship with an IT supplier that understands that 'time to market' is vitally important
to us. Bell Microsystems' approach is all about offering value – not just shipping
equipment against an order – and they've put the time into understanding the challenges
we have as a business and then helping us to meet those challenges, on a daily basis.
Now it's time to see how the Bell Microsystems team faces up to the challenge of the
championship golf course at Hanbury Manor."
